CORPORATE SOCIAL RESPONSIBILITY PT. PERTAMINA BAGI BANGSA INDONESIA

Abstract

This study aims to determine the effect of the implementation of the CSR program by PT. Inco Tbk on the level of local community satisfaction, corporate image, the influence of the level of community satisfaction on corporate image, the influence of the implementation of the CSR program by PT. Inco Tbk towards corporate image by increasing local community satisfaction. This study uses a type of association and the respondents are people who live in the Tapu Ondau housing complex, Sumasang, Sorowako. Respondents were drawn according to proportional random sampling. Data analysis was performed using the structural equation modeling method The results of the analysis show 1) There is a positive and significant influence on the implementation of the CSR
program by PT. Inco Tbk on the level of local community satisfaction. 2) There is a positive and significant influence on the implementation of the CSR program by PT. Inco Tbk towards the company's image in the local community. 3) There is a positive influence on the level of community satisfaction on the company's image in the local community. 4) There is a positive and significant influence on the implementation of the CSR program by PT. Inco Tbk towards corporate image by increasing local community satisfaction.