PRICES AND MEDSOS PROMOTIONS TO THE DECISION OF PURCHASE PRODUCTS CAKING ME-O BRAND IN PET NUTRI CAT POU IN BANDAR LAMPUNG

Abstract

This thesis discusses the influence of (1)Price and (2)Promotion medsos on the (3)purchase decision of cat products of the brand of ME-O It is based on the dynamic moving market demands the feline feed in Indonesia, where the number of brands entering Indonesia makes the market share of the Me cat's cat food Declining, so companies should create new marketing strategies to maintain and gain a higher market share. This research is a quantitative research done by spreading the questionnaire that has been tested its validity and reliability to buyers of Persian branded Me-o cat food at pet nutri pou cat Bandar Lampung as much as 75 respondents by using t test method, F test, and multiple linear regression analysis. This study aims to determine whether there is an influence on Promotion price and purchase decision of Persian Meat brand Persian feed product in Bandar Lampung. The results showed that simultaneously Hargadan Promotion effect on purchasing decision product cat products persi brand Me-o. This is evidenced from the test results obtained F calculated value of 14.607 and F table of 3.09 with a significance of 0.000. Therefore F count> F table (14.607> 3.09) with significance value smaller than 0.05 (0,000 <0.05).