PENGARUH LOKASI, PROMOSI, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN

Abstract

This study aims to determine the effect of location, promotion, and service quality on purchasing decisions for John's bread at John Citra Raya Cafe, Cikupa, Tangerang Regency. The method used in this research is quantitative with associative (causal) method. The type of population in this study is an infinite population, where the group of individuals who will be the object of the study cannot be known the boundaries of the area. In this study, the authors use a probability sample, namely by purposive sampling where purposive sampling is a data collection technique with certain considerations. Using a Likert scale measurement instrument. The results showed that location (X1) had no positive and insignificant effect on purchasing decisions (Y). Promotion (X2) has a positive and significant  effect on purchasing decisions (Y). Service quality (X3) has no positive and insignificant effect on purchasing decisions (Y).